FILE - U.S. Marines of the 28th Regiment, 5th Division, raise a U.S. flag atop Mount Suribachi, Iwo Jima, Japan, Feb. 23, 1945. (AP Photo/Joe Rosenthal, File)

SAN FRANCISCO (AP) — A photojournalist who captured one of the most enduring images of World War II — the U.S. Marines raising the flag on the Japanese island of Iwo Jima — had a block in downtown San Francisco named for him on Dec. 12. Joe Rosenthal, who died in 2006 at age 94, was working for The Associated Press in 1945 when he took the Pulitzer Prize-winning photo.

After the war, he went to work as a staff photographer for the San Francisco Chronicle, and for 35 years until his retirement in 1981, he captured moments of city life both extraordinary and routine.

Rosenthal photographed famous people for the paper, including a young Willie Mays getting his hat fitted as a San Francisco Giant in 1957, and regular people, including children making a joyous dash for freedom on the last day of school in 1965.

The famous photo became the centerpiece of a war bonds poster that helped raise $26 billion in 1945. Tom Graves, chapter historian for the USMC Combat Correspondents Association, which pushed for the street naming, said the image helped win the war.

In this image provided by the U.S. Marine Corps, Marines of the 28th Regiment, 5th Division, AP photographer Joe Rosenthal photographs soldiers in front of the U.S. flag atop Mt. Suribachi, Iwo Jima, Japan, Feb. 23, 1945. (USMC/Pfc. Bob Campbell via AP)

Rosenthal never considered himself a wartime hero, just a working photographer lucky enough to document the courage of soldiers.

When complimented on his Pulitzer Prize-winning photo, Rosenthal said: “Sure, I took the photo. But the Marines took Iwo Jima.”

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