This summer, the advisory board of Discover Coronado renewed its partnership with the City of Coronado to adorn the historic tree at Rotary Park with festive lighting during the holiday season.
On Dec. 6 following Coronado’s 49th annual Holiday Parade, the crowd will count down before the lights illuminate the tree which includes a 4-foot-tall star.
The current partnership was set to expire Jan. 1, 2025. With the new agreement, holiday lights will continue on Coronado’s iconic tree through December 2027. Discover Coronado will invest $90,000 during the three-year partnership. The City of Coronado underwrites the balance of the cost to install, maintain and remove the lighting.
Holiday lights were added in 2022 when the 120-foot pine tree outgrew the light strands it had used for over a decade. The new 11,179-foot length strand is longer than the 2-mile San Diego-Coronado Bridge.
“The Advisory Board was moved to extend the partnership because the lights elevate holiday spirit during Christmas and Hannukah, welcoming customers to local businesses throughout the island,” said Todd Little, Discover Coronado’s executive director.
With the new lights, the tree can be seen from as far as Centennial Park on 1st Street.
In a presentation to the Advisory Board, Coronado Chamber of Commerce Executive Director Rena Clancy said 85% of local shops and restaurants saw a significant increase in customer visits and sales during December 2023.
The Holiday Parade is scheduled for 6 p.m. on Friday, Dec. 6. Over 1,400 Coronado residents will walk in the parade. As a tradition, Santa Claus is the final parade entry and he’ll then flip the switch to light the holiday tree. The lights will then shine at sunset through 11 p.m. nightly.
